Project

Hyundai Right Lane Assist

2019

Roles

• Animation

• Texturing

• Compositing

Summary

Around April 1st, 2019, Belgium passed a law which made ‘middle lane hogging’ a fineable traffic violation. Hyundai saw this as an opportunity for social media prank, which featured their new ‘patented technlogy’ called Right Lane Assist. This system would guide middle lane hoggers into the empty, right lane. I was tasked with animating and compositing this short video.